Bauli’s ambitious goal
Bauli Group has embarked on a deep transformation, targeting 1 billion euros in revenue by 2030. The company is implementing a new strategy focused on product diversification, expanding sales channels, and strengthening its international presence. With an investment of 82 million euros over the 2024-2025 period, the group is preparing to face new challenges.
Bauli’s new brand architecture
At the core of this renewal is the new brand architecture, with Bauli and Motta taking center stage in a strategic repositioning. Bauli will become the flagship brand, reinforcing its identity around its traditional mother yeast, while Motta, with its long pastry tradition, will become the group’s premium brand. This move aims to optimize the group’s offerings and consolidate iconic brands like Buondì and Girella.
Product innovation and diversification
To ensure sustainable growth, Bauli will continue diversifying its product lines, expanding into new categories, and focusing on innovation. The goal is to establish itself as a leader both in festive products and everyday consumption items, also catering to consumers with special dietary needs.
Expansion of sales channels
Another pillar of the strategy is the investment in sales channels. The group aims to expand its Out of Home channel and strengthen the network of “Minuto Bauli” stores, where customers can enjoy freshly baked products. The current network has 13 locations, but the plan foresees rapid growth.
Accelerated internationalization
Geographical expansion will be crucial in reaching the 1 billion euro goal. The group intends to strengthen its presence in key markets such as the United States, India, and Southeast Asia, while also exploring new opportunities in regions like South America and the Middle East.
Conclusion
Bauli’s path of innovation and growth is just beginning. Thanks to its century-long history and strategic vision, the company is poised for future success both in Italy and abroad. What do you think of this growth strategy? Share your thoughts in the comments below!
